What It Is:
This clean, mineral powered primer extends makeup wear for 24hrs with a soft-focused, breathable matte finish that smooths and controls shine.*
What It Does:
The Original Prime Time Primer is back, for real—24hr makeup extension and oil control.* This clean, mattifying formula smooths texture, blurs pores, and nourishes skin with antioxidant-rich vitamins C+E and mineral-rich sea water for a healthier-looking complexion.
Proven Results:
- The 24hr makeup extending and mattifying primer you love is back for real*
- Clean, silky gel formula glides on seamlessly,* to prep skin for makeup
- Mineral powered, breathable **, oil-controlling formula* smooths skin instantly** and overtime***
Clinical Claims*:
- 24hr extended makeup wear & oil control
- 27% smoother skin after 4 weeks of use
- 23% reduction in pores after 4 weeks of use
- 21% improvement in look of bare skin immediately and 15% improvement after 4 weeks of use
- Crease-proof, sweat-proof, humidity-proof, and waterproof
Consumer Claims:
- 100% agree it smooths skin instantly**
- 95% agree it improves the appearance of skin texture overtime***
- 96% agree it soothes and nourishes skin over time***
- 90% agree it helps control shine over time***
- 91% saw immediate pore improvement***
- Consumers agreed it offers comfortable wear, layers well under makeup, and doesn’t pill **
*based on an independent clinical test of 30 panelists
** based on an independent consumer test of 30 panelists
*** based on an independent consumer test of 30 panelists using foundation+ primer
